‘Little Miss’ [Blank]’: How a children’s book meme became a viral comedy

Suspension

What started as an innocent tickle half a century ago now offers the darker art of laughter.

The lit chipper kiddie characters have achieved Mr. The famous Men and Little Miss is a new wave of masculinity this summer, thanks to their choice of a dark, deceptive meme that transcends platforms, brands and politics. Where is the official series? someone like “Little miss jealousThe meme introduces someone like ‘Little Miss At My [Expletive] breaking point.”

Some creators and social media watchers call it the comedy of our time.

Giorgio Angelini, the director who traced the Pepe the Frog comic arc in the documentary “Feeling good, man,” Sees the first similar Dynamic at play with the Little Miss meme: “She’s no longer just grumpy. She’s getting anxious and depressed because the world is warming, democracies are collapsing and it seems that those in power are more Mr. Greedy than Mr. Akshinly Concerned.”

British author and illustrator Roger Hargreaves launched the Mister Men series in 1971 after that, according to book series websiteThe eldest son Adam, 8, asked, “What does tickling look like?” The resulting creation, “Mr. Tickle,” was the first in a crew of simple, brightly colored Mr. Maine characters that the site says sold a million copies in three years.

Friendly Books – where readers see how the title character’s personality trait affects their lives – She produced cartoons, songs, and adaptations for BBC during the decade. Hargreaves then began publishing his Little Miss sub-books, creating a growing group of characters who “empathize with a multi-generational audience through self-expression, color, simplicity and humor,” the site says. Adam Hargreaves has overseen the series since his father’s recent death in 1988 Add characters like “calm masteras well as celebrity inspirations like “Little Miss Spice Girls.”

Fast forward to this month, when the Instagram account is one on its own —”LittleMissNotesAppAttracting nearly two million followers by posting Hargreaves characters under such captions as “Little Miss Lexapro” and “Mr. Vape Cloud” and “Little Miss Aggressive Drunk.” The account gives credit to user “Juulpuppy,” who was last spring He started posting such technical updates “Little miss weed psychosis.”

In April, he said “Juulpuppy” via email, speaking on condition of anonymity In the interest of privacy. Books for Young Readers inspired some of her previous “remix” publications, including If You Give a Mouse a Cookie and Diary of a Wimpy Kid.

“Visual comics make use of unexpected pairings and I love tackling that with all the memes I make,” continues Juulpuppy, who says she’s a 21-year-old from Brooklyn. “This trend is so contagious because the pairings are so silly and involve so many people. Any caption can be applied to a Little Miss photo, so no one has to feel like the odd one out of this trend.”

“We see cute fictional versions of ourselves and laugh together at the messy nature of our flawed characters, which I think is very real and sweet.”

“I think people react to this meme for the same reason they like knowing their personality type or zodiac sign: They like seeing something they can identify with,” Nicole Gagliardi, a 22-year-old San Francisco-based student associated with the LittleMissNotesApp account, says via email. On it, there is something for everyone.” Gagliardi also credits TikTok user Tweet embed for some of the contents of her account.

The hashtag “Little Miss” has over 140 million views on TikTok, with some creators putting their posts on Pharrell Williams’ song “Cash In Cash Out”.

When the meme recently went up again, Max Knoblauch’s wife told him so Remind her of something he did.

Sure enough, Queens-based writer, illustrator, and comedian Knoblauch paired Hargreaves characters with contemporary captions in 2014, for Article on Mashable Created with editor Annie Colbert.

“The word from above was that the galleries are doing really well,” Knoblauch recalls, so he painted “Mr. Reimagining Children’s Books for Millennials,” featuring characters like “Mr. Student Loan” and “Little Miss Unemployed.”

Knoblauch says that his essay was born out of the comedic psyche of the era: “We will acknowledge things like student debt and these larger problems, but acknowledge them in such a way that they exist and are unsolvable. I now think that comedy reflects [the view]: “Can There is a solution and we will not do it. “

Knoblauch, himself a millennial, says he enjoys current memes, which he sees as more bleak, absurd, and more nihilistic. “The things I made were: ‘Wow, this is the height of 2014 here’ — there were bad things going on but they could be fun. Now, well, they’re bad and not getting better.”

However, he views Hargreaves’ characters as forever friendly, “a dot with a smile and she was very positive.”

“The original Hargreaves books were created to explain very specific traits that were reference enough to be accessible to many children,” says Jamie Cohen, an assistant professor at CUNY Queens College who specializes in media studies and digital culture. “Like memes, Hargreaves’ books are reductive and shareable.”

The appeal of the meme, he says, is that it allows people online to share a very specific personal description. “I think it’s great that people use it to introduce really specific traits like neurosis or trauma or dissimilar characteristics — something that I think is good because it helps people hear new vocabulary and unknown characteristics in funny and dangerous ways.”

Cohen likens parodies of Little Miss with such recent viral trends as Mimi the American doll Where childhood nostalgia is combined with current comedic sensibilities.

Although it’s not sure why Meme Hargreaves has been on the rise lately, the Twitter account “Dream Girl TatShe helped spread the trend when she shared a character called “Little Miss Smokes Too Much Weed” on April 17. The tweet received more than 36,000 likes.

This photo previously appeared on Tumblr’s account.NotYourGayBestie, ”associated with New Jersey food service worker Mike DiCarlo. He told The Post via email that the recent trend on Twitter “shocked him”: “I absolutely loved how he totally took control of every platform. Nothing but absolute love and admiration for the Hargreaves/Little Miss characters.”

Naturally, companies are going in this direction. organizations like LinkedInAnd the M&M’S and the Philadelphia 76ers Captured the meme, as well TV programThe Kelly Clarkson Showand production accountLes Miserables. “

“I think the company trajectory of this meme is moving away from its initial purity,” Cohen says. “I’ve seen a lot of ads that use the format, and many companies and organizations that have done so much harm to humanity are trying to get into that trend. It definitely dampened my enthusiasm for the whole trend.”

It’s a double-edged sword, Cohen says, “creating something that can be shaped to fit any identity.”